Back in April, Haggar Menswear â€” a brand on its last legs â€” announced a unique partnership with the ubiquitous Crispin, Porter + Bogusky. Their mission? Return Haggar to its former glory. That partnership is beginning to bear fruit in the form of these long form (online-only) spots, print ads and outdoor.
It’s good stuff; it will be interesting to see if they can pull off the brand reanimation.