CPR by CP+B
Back in April, Haggar Menswear — a brand on its last legs — announced a unique partnership with the ubiquitous Crispin, Porter + Bogusky. Their mission? Return Haggar to its former glory. That partnership is beginning to bear fruit in the form of these long form (online-only) spots, print ads and outdoor.
It’s good stuff; it will be interesting to see if they can pull off the brand reanimation.
That is seriously beautiful. I think it’s amazing how brave companies are becoming with this stuff. It’s fun to watch…
lol