SLOMing It

Peculiar anti-drug spot from Wieden + Kennedy. Read a little of the backstory on their blog. Edit: they removed the post.

As a teenager, I never found anti-drug messages particularly compelling (although I said no to drugs in high school). This seems to follow in that tradition; it’s very well made, entertaining, and it gets the message across with a little humor and a bit of ‘ick’, but I don’t have a big emotional reaction/a-ha moment by the end. I’d like to know if the concept was shared with the target audience and how they reacted…

*Update: Learn more about SLOMing here.

143 thoughts on “SLOMing It

  1. you guys are stupid. ppl dont actually do this. its just showing haw kids do what other ppl are doing so they seem “cool”. im 13 years old and i could figure it out. buch a damn rejects

  2. Thank you taylor! I mean come on, my 11 year old brother figured it out. You cant help stupid!!

  3. u guys r not too smart are you? seriously if ur dumb enough to put leeches on urself u must hate life enough to just slit ur freakin throut and get it over with. dont hurt the leeches

  4. Sloming is at large!

    I walked into the washroom today and I saw two students and a teacher Putting leaches on their arms. I walked out before they saw me. I dont know if i should tell the principal or not. What do you guys think?

    thanks

  5. hoey is full of crap. all those people posting yeah yeah i slom we knowww thats crap.

  6. man thats just sick! leeches r gross as hell and its just stupid to do period. it doesnt get you high but it does get u dizzy. and jp u should totally tell ur principal bout that! its just sick and wrong so i dont recommend doin it.

  7. first of all to that mas up there with the long ass comment…ummmm i feel REALLY sorry for your children. alsooo can i just say all you guys saying you slom props! its like actually really amusing haha “sexy slomer” cracks me up! and by the way someone was like “y dont u just smoke weed, OR a joint?” ITS THE SAME THING ASSHOLE! and btw a nice dank dub is most def better than putting leeches on urself…o wait….its a metaphor!! jesus…annnddd sry buddy but you cant overdose from pot unless it was like knarly and cut…which you cant overdose on anyways because overdose means you took an excess amount that proved fatal. cant do that with herb but nice try.
    ps i love that we r talking about this lol

  8. so funny because everyone is just going back and forth! Hooey…um pot does do something to your life and if you dont see the effects of it now you’re just naive. keep doing it and I’m sure you might not get to even finish college…cause your brain cells will just be mush after all that “plant” gets in your system. Good luck with everything.

  9. Now come on….im a hardcore stoner and i wouldnt do that shit….goddness!!!

  10. I am involved in a christian play that talks about all of the stupid things kids do, I am 17 and i would never do any of it, but cutting is a huge issue, wouldn’t sloming hurt, wouldn’t it be like cutting. I think people would do it. If you do i want to know so we can talk about it in the play

  11. Hey, I think this comercial is amazing and who ever thought of it should be congratulated! SLOMing is the new talk at my school. Not doing it but talking about if it is real. All of my friends and I think it is really interesting! I want to know more if it is real? Love this comercial!
    -Val

  12. GUYS!!!! sloming is soooo over that was like last year seriously have none of yall heard of toad licking? thats like def in now get with it!

  13. SLOMing can’t be healthy, actually i know that it is really bad for you. I agree with batman. I think it is real i heard somone talking about it esterday at school. But thanks for your input guys

  14. Haha wow. I still don’t understand what fucking idiot would want to stick a fucking leech on his arm so it can suck the fucking life out of you. Sounds fun guys! Seriously if people want to be retarded then let them do it, we don’t have to make a bunch of stupid ass websites and talk about how stupid they are, we could just let them be. THEN maybe when all the attention was of “SLOMMING” stupid ass fuckin people wouldn’t do it any more. I dont know maybe it’s just me.

  15. I agree Myranda, but you yourself came on the website…. were you just curious or what? Problems don’t just go away, people have to learn and understand and talk to someone

  16. Okay, I really have to say a lot of you are being stupid. Pot and SLOMing have medical purposes and not all people who do drugs are useless. Why do you care if SLOMing is real if your not doing it and if you don’t want to do pot don’t do it. It is that simple.l

  17. HA! your very funny, i laugh for you. People die and people hurt people by doibng stupid things, sure they have medical purposes, but i dont think that that is how people are using them. i am a christian and in my beliefs we are supposed to help people.. i was chronicaly bulimic, if nobody would have helped me i would be dead

  18. ok all u fucks that SLOM u r RETARDED! god damn if ya wanna die so bad shoot urself dumb fucks!! ok smoke some pot or OD on herione ur choice and the toad thing is obviously better if u want something to drain the blood outta u find a FUCKING VAMPIRE!!! god damn u all must die if ur “PRO-SLOM” fucking spaz-zilla’s! God has spoken.

  19. OH MY GOD!! THANK YOU! rejoice for the SANE has spoken! Mucho gracious special ed, for the truth

  20. Gosh,

    y’all bitches are ALL retards. Yeah yeah SLOMing and smoking pot is bad for you, but do you seriously think that this commercial will make a big impact on those who already do them? C’mon now we ALL know it’s bad for you but that doesn’t change anything. People are still going to do whatever their heart desires .. telling us its bad and that we’re stupid for doing it isn’t going to help. If you want to help us all out. Just don’t say shit, if we fuck up our life then it’s OUR buisness. Everyones always trying to tell us that stuff like this is stupid and uncalled for, but there are other things out there thats worse then smoking or SLOMing. I don’t even have to tell yall what other things out there that are bad. I will tell you this though, EVERYONES going to do something stupid in their life and they’re not going to see it until later on in life. & some will see it soon before it kills them and some won’t. All we can do is pray to god it doesn’t happen to us or if we ever have children. The only person who can prevent this from happening are those who do it themself. It’s called strong willed. Other then that, nobody can help. They can just tell us, but that’s it. All you hoes can suck my left nut though, y’all need to stop being mean to each other!

  21. haha omg…this comercial isn’t getting anything across to people about not taking drugs its just making them think about if sticking leaches on your self is true or not..or if people really do it then they end up doing it because their dumb fucks who just want to see if its real..does it get you high all that shit.i think its a metaphor but no one gets it because there to fuckin stupid.even if they dont smoke pot they still dont get it.

    well just dont be a dumb fuck and try this.stick to pot and poppin pills! it dosnt really do anything bad to you if you die from it it means you took to much or you get addicted to things easily and you got addicted to it. and i mean whats it matter your gonna die some day i’d rather die happy.

  22. C`mon these f*ng ppl r idiots 4 mkn a commercial like that just givn the dmn pot Hds anther idea thats NOt goN 2 gt thm high ***

  23. HOEY we’re supposed 2 believe u because u throw a long ass paragragh together with a few semi-intelligent words telling us ur whole fucking life story about ur experience with weed. Hey everbody let’s throw HOEY a biscuit for being the most intelligent pot head in the world. Whoopdydoo! Good job HOEY. Keep up the good work.

  24. you are all stupid.. Do you really need to ask if it is real?? Lets go back in the day, any teenager would try anything to get high, weed, shrooms, pills, even taking an air freshners to get high.. now, the questions is, how many of you actually went and did what the commerical showed?? STUPID!! if you did.. It just cracks me up.. some of the comments on here, you can tell are from “young” people, who really haven’t experienced life much, so do what ever you feel you need too.. and no, you can’t get “high” from putting leechs on your skin.. but by all means, go ahead and try…

  25. Michelle, i agree, its obviously real…. i dont think people do it to get high though, just to feel dizzy and lose weight, i have been doing research….. Sofila… i would love to help all of th people with there problems, but i know that is real hard. i guess one of my goals in the world right now is to PREVENT kids from trying any of it.. thats what the commercial does to.. they give us facts to scare us and keep us from doing it in the first place. and hey why does everyone have to say God all the time, i love God lets try not to insult him too much, he loves you all

  26. littleun

    weren’t you reading to what I just said! EVERYONES going to do something that they know its wrong, you don’t need to PREVENT anything. We need to learn our own mistake, getting tips and all these “talks” from our parents aren’t going to help. It’s just going to make us want to even more try pot or sloming OR anything else similar like that. & I never insulted him. I simply said that all we can do is pray to god that it doesn’t happen to us and that our children doesn’t do it. Gosh damn it, if I wanted to insult him trust me I would. =] Oh and by the way, I never tried pot or sloming, I’ll stick with ciggarettes. & yes my mother do know that I smoke and she can’t stop me. SO stick that in your juice box and suck it.

    so let me say it again. ONLY WE have the power to not let these things happen to us. & that’s only us.

    It’s like telling your child not to push the red button, you know damn well she will be tempted to do it. :]

  27. I’m not a parent, i’m 17……. dude everyone makes mistakes, but if someone would have told me in 7 grade that i would constantly be in the hospital from bulimia, i wouldn’t have ever done it… sure i learned my own mistake but nobody warned me

  28. sloming is real.
    people are dumbass’.
    they do stupid shit.
    ive done stupid shit.
    so lets make websites about it.
    and tell others how to fuck up their lives.
    i mean your telling people EXACTLY how to do it.
    the fucking commerical tells you how to do it. i didnt know about it till the commerical.
    im pretty sure id try it.
    and id be done with it.
    same with cigs, pot, and drinking.
    ive done it all.
    and im only 13.
    parents and adults are trying to warn us and keep it away from us.
    yeah well your giving us ideas too.
    dumb fucks.

  29. ive been threw anorexia and cutting and alllll that, and the only reason i went threw that and am still is because i was told about it in my health classes. that anorexia works, you loose weight, but you go to the hospital. cutting releaves pain, you cut to deep that sucks for you.
    well ive been borderline hospital plenty of times and i regret it but i do it again because of the pressure put on me and last time i didnt die.

  30. lesleeee,
    i’ve been there done that, i almost died a time or two, it takes a long time to get over and a lot of work, do you want help? i can try…. i can try…. e-mail me littleun@inbox.com… please, there is a better way… im not a dumb adult either, i’m 17

  31. i just dont get it… i still dont think its real… i mean you have to be on crack to do crack you know? so what the freak are these people on? and are leaches actually in freaking waterfountains? this people need to be pshycologically analized!!??!! and another thing is this commercial was real then dont you think with all the footage that the camera people took wouldnt you think the principal or whatever wouldve have uhhh you know confiscated their new found pets?? lmao! i just think that if your gonna go to that extent to get high or whatever that crap does to you… then you need like depression pills or like a freaking life!!

  32. Sadly it is real now, because people saw it on t.v and decided to be stupid and try it. The commercial didn’t help much it just gave people new ideas how to hurt their self, I know it’s real because a lot of my friends are THAT stupid. And no Chris their not in water fountains, the commercial was making a point, but people really do it. Stop calling the dumb fuckers and ect., it’s wrong and none of you have any right to judge anyone. I have spoken.

  33. Sorry I had some typo’s I meant *them and I wasn’t just talking to Chris but to all of you.

  34. i’m high rite niw, and that was the funniest shit, EVER!!! hahahahahahahahb l;ol

  35. well SLOMing might help some ppl becuz leeches suck out all the negetive blood u have in ur body so u will havewat we kno as healthy blood

  36. Umm, being part of the “target audience,” I agree, anti-drug commercials in general don’t do anything for me. I think doing these ironic clever commercials is actually a bad idea…anyone dumb enough to have their decisions swayed by a commercial needs to have the “right” decision very bluntly stated to them. The other posts are a testament to the inability of people to pick up on this sublety. They might as well have 30 seconds of a R. Lee Ermey shouting “DON’T DO DRUGS” over and over.

  37. People at my school tried it, said it only gave them a dizzy buzz. I’d rather smoke a joint in the parking lot like I do every week, easier to get and more efficient.

    I am part of the target audience btw.

  38. It reminded me that I wanted a pet leech, not to use it for drugs but because they’re cool-
    and it reminded me that I wanted some weed at the moment.

  39. Additionally, most of you guys are kinda stupid-
    Yes, it was a metaphor, regardless of wether people really do it.
    No, leeches aren’t disease ridden/a medical no no. Doctors use them all the time.
    And I also just don’t understand your total repulsion at leeches. So they suck blood, so what? It’s their food, just like you eating eggs, for example. Or meat. Or whatever. Sticking leeches on yourself can be as simple as feeding your pet, so get over it.

  40. You guys are so stupid, honestly. It wouldn’t suprise me if it was real, but they made it up. You all are calling it stupid, but aren’t drugs just the same? Just to get a certain sensation or feeling, your hurting your body. Alot of you completly missed the point. Sloming = Drugs, stupid pointless harmful. Thanks for catching the message, DUR DA DUR.

  41. DUMBASSES, you are right, it’s the same concept, and i don’t know if these people know but if you drink beer and have leeches on your they can kill you.

  42. what?! is this for real? cuz i dont really get it. like theres no point im guessing. is this just to show kids how retarded some people are? im watching the commercial right now actually on tv and it just confuses me! im like whats the point of putting a blood sucking worm thingy inside your lip or on your arm. verify this please!!!!
    xoxo
    Haley

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