The Meaning of Service Design – excerpts of my favorite thought:
…the push to define “service design” seemed increasingly meaningless. …Defining disciplines lacks value. Instead, we should ask ourselves, ‘What is the RESULT of service design? What industries does it touch? What is its deeper purpose?”
— swap “service design” with graphic design, web design, marketing, etc. and you have something to ponder for a while. ~ via Adaptive Path
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