Cool Chiquita Campaign

Very cool campaign for Chiquita — makes fantastic use of their abundant free “media”. I really like this because it’s an idea that’s been there (probably) for as long as the brand’s been around, and all it took was a little creative thinking to give the brand some great personality.

/via David Kaneda: Chiquita Banana’s Art Director, DJ Neff, discusses their latest ad campaign which reinforces the brand image while adding a new layer of playfulness and fun.

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