On a totally unrelated note, this blog has been woefully neglected over the past few months in favor of—in no particular order—getting Creative Cohort off the ground, a couple of extensive freelance projects, gobs of activity at the regular gig and livin’ life. More posts to follow soon, probably a short burst of activity followed by another month or two of dead silence. Such is life.

The basic premise revolves around ad/creative/media agencies adapting to the changing landscape of communication (most unsuccessfully). I’ve seen a lot of these types of posts recently (either due to New Year’s resolutions or the economy), but this particular post really stood out to me.

Basically, I think you can take two approaches to radical shifts in the way the world works: think/discuss/worry about it or jump right in—just try something, learn what does and doesn’t work and go from there.

Wait for it…

With the wait and see approach, you probably won’t fail (immediately); you continue doing what you’ve done so well, maybe jump in when the time is right and if your timing is good, you’ll continue doing well. On the flip-side, you could jump in too late (or not at all) and when the balance shifts, you’ll be left in the dust.

Just Do It

With the latter, jump right it approach, the odds are you’re more likely to fail than succeed, but you’re likely to learn a lot more in the process. Your assumptions will change. You’ll have a clearer picture of what your audience actually wants. You could make money offering consulting services to the Waiters : )

In the projects I’ve been involved in recently, I’ve been better served by diving in—I tend to procrastinate, so the time I normally spend thinking about what I need to do (aka putting it off) is better spent just working on the problem and iterating as needed.

Which camp are you in?

Figure 1 – Inspiration?

This is a shot Burger King Studio’s Store side-by-side with Threadless.com — note the similarities in the presentation of the t-shirts, the use of hipster models and solicitations to participate/create your own shirts. Despite the similarities, I could give BK a pass on this one as more of an “inspired by” than a rip-off.

Figure 2 – Rrrrrrrip

Unlike the Figure 1, this example is a 100% rip-off of a classic design created by Experimental Jetset. In fact, this design has been ripped so many times that Experimental Jetset has a section of their site dedicated to cataloging the infractions.

Not only is the t-shirt unoriginal, it kind of made me think of the old McDonalds Big Mac jingle. You know, the one where they sing the ingredients…

Figure 3 – mixed messages

The jingle is about 15 seconds in…

What do you think? Should they get an “A” for going through the effort of trying something new in a well-trod space or is this simply another clumsy corporate co-opting of creative culture?

Obama’s campaign is running ads in Burnout Paradise on XBOX 360. Fittingly hi-tech, these ads appeal to younger, connected voters; encouraging them to vote early. (via)

The McCain campaign is taking microtargeting literally with this more grass roots/lo-fi approach, This example touts McCain’s economic policy — presumably suggesting it’s “the sh**”*. (via)

*please note the saracasm

The Price is Right (Isn’t It?) Why shouldn’t made-for-web productions should have budget as big as their televised counterparts? This article aims to lay the groundwork putting a fair price on your digital blood, sweat and tears.

Springwise – This is a recent addition to the Review category in my RSS feed. Basically, it’s a steady stream of new business ideas—some new interesting, some stuff that’s been in the market for a while. Kind of a Trend Hunter with a business focus. Worth a look.

dev.mobi recently relaunched as mobiForge. I hadn’t really spent a lot of time exploring this site before the refresh; there’s a ton of content available. They have resources for developers, designers, marketers and more. It looks like a great resource for anyone who’s involved in the mobile space.

And if your mindset is more design thinking/trend hunting/cool data, mobiForge has a sister site, mobiThinking. The content’s not as deep as the main site, but it’s worth an add to the ‘ol feedreader.

Wecome to the social (media) revolt – the gist: by its very nature, the web is in a constant state of change and its always been about making connections, so why is social media seen as a new, groundbreaking idea?

I have to agree with Joshua’s angle; the fundamentals haven’t changed, but the tools we all use to connect/socialize/etc. are getting easier and easier for non-geeks to use, which allows more people to participate and brings the “social” bit of social media to the fore.

A simple idea that provided hours of entertainment this summer is popping up again: John McCain Is Your Jalopy and Sarah Palin Is Your New Bicycle’s Flat Tire. I think the web will be a little less entertaining once the elections are over.

Fire up your flux capacitor and look back at the June 2008 issue of Fast Company—the issue with a smirking Alex Bogusky gracing the cover. By the time this issue hit the newsstands, many in the ad world had already heard about CP+B’s relationship with Microsoft and all the talk centered around what the campaign would look like. As it turns out, the answer lay in the opening spread of the feature article, pictured here:

That headline again? “Believe it or not, he’s a PC.” Theme theme of the recently-launched campaign? “I’m a PC.”

If only we’d know then what we known now…

QR codes are paving a way to share and hide media – I don’t think QR codes have really caught on in the States, but I think they offer a lot of potential for unobtrusive mobile/real-world advertising.

Best ATM Interface Yet – a nice write-up of the new Wells Fargo ATM interface — with pictures!

Brightkite – I’ve been using brightkite for a few weeks now; I’m still trying to get a handle on the possibilities it offers — I’d like to see location-enabled integration with Yelp, Upcoming and other local-centric services and advertising. I think it could really take off with GPS-enabled phones and/or automated updates. If you’re looking for an invite, hit me up on twitter or e-mail.

Speaking of twitter, Is JetBlue using twitter to spy on its customers…or blow their minds? is a good read — describing one guy’s personalized big brother-type experience with a notable brand. I can envision a day when this approach becomes unmanageable for big companies (like when the lawyers get involved). For now, it’s really exciting to see this kind of interaction with customers.

One today’s posts really hit home:

Agnosticism, media and otherwise touches on a subject that has been raised many, many times in my office the past few weeks. Quoting:

“… agnostic ideas, ideas that solve client’s problems without filtering them against a pre-set media vehicle or creative skill set [...] sometimes that’s a television ad, sometimes a website, sometimes an LED display on a blimp, sometimes all three. But, who the hell knows ahead of time?”

The gist (to me) being: don’t cut the legs off your ideas by defaulting to traditional/tested/comfortable forms of communication — if an idea is good, it will shine anywhere.

The folks at CP+B are talking integrated producers — meaning they pair specialists in web, video and interactive on projects. As they work together, those specialists push projects to new places with the added benefit of learning new skills along the way. As they begin to see projects from different perspectives, you end up with a video producer who could excel at creating (or overseeing the creation of) a website, web pros shooting videos for online spots, etc.

This kind of idea has been knocking around in my head for the past year or so, but this video does a great job of putting the disparate ideas in my head down on pixels. I think this approach is a natural evolution of online media and those who create it.

Watch it ASAP — I think Creativity locks their content behind a subscription page after 7 days or so.