Category Archives: brands

VCAMs — Just a Fad?

Posted on Aug 31, 06 by Kyle | Posted in advertising, brands, creativity, video | Leave a comment

Current has been running viewer-created ad messages (VCAMs) for a while now. 99% of the ads prove the being consistently clever and creative while delivering a compelling, coherent brand message isn’t as easy as it looks. Here’s how it works: … Continue reading →

Doin’ it well

Posted on Aug 15, 06 by Kyle | Posted in advertising, brands, business | 2 Comments

When you think of things corporations do well, blogging isn’t usually top of mind. (with notable exceptions.) GM has been blogging for about a year and a half now, and â€” surprisingly â€” they’re getting it right. They serve up … Continue reading →

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