I’ve been a big fan of Mitch Hedberg for many years. I’ve been a big fan of Jimmy John’s for many years. So I was pleasantly surprised to hear Mitch’s familiar voice come over the speakers while browsing Jimmy’s site in a recent creative meeting. It may just be the false consensus effect, but I think Mitch is—er, was—a spot-on match for JJ’s clientele.

I’m not sure who’s responsible for the radio, but I know Wisconsin’s own Planet Propaganda has some hand in JJ’s brand.

Thanks to an entertaining-yet-unlinkable flash site, I can’t send you directly to the spots. But if you have some time to surf Jimmy John’s dot com, look for “Fun” and you’ll find the ad archives, full of Mitchy goodness.