Peculiar anti-drug spot from Wieden + Kennedy.
Read a little of the backstory on their blog. Edit: they removed the post.
As a teenager, I never found anti-drug messages particularly compelling (although I said no to drugs in high school). This seems to follow in that tradition; it’s very well made, entertaining, and it gets the message across with a little humor and a bit of ‘ick’, but I don’t have a big emotional reaction/a-ha moment by the end. I’d like to know if the concept was shared with the target audience and how they reacted…
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