I’ve got a secret?

So in a previous post, I suckered scored readers with a mislead compelling headline. Little did I know, there’s a name for that—an indirect headline. I stumbled across this tidbit on copyblogger, a great site about writing for the wild, wild web.

In fact, there’s a whole series, Copywriting 101, that’s loaded with great tips for bloggers, marketers, and anyone else who writes for the web.