The Producer of the Future

Creativity Online has posted a nice video tour of CP+B’s Boulder office. Normally, I would have posted this as a link dump kind of post, but the first half of the video is interesting enough to warrant a post of its own.

The folks at CP+B are talking integrated producers — meaning they pair specialists in web, video and interactive on projects. As they work together, those specialists push projects to new places with the added benefit of learning new skills along the way. As they begin to see projects from different perspectives, you end up with a video producer who could excel at creating (or overseeing the creation of) a website, web pros shooting videos for online spots, etc.

This kind of idea has been knocking around in my head for the past year or so, but this video does a great job of putting the disparate ideas in my head down on pixels. I think this approach is a natural evolution of online media and those who create it.

Watch it ASAP — I think Creativity locks their content behind a subscription page after 7 days or so.

2 thoughts on “The Producer of the Future

  1. Dina Knight, Cheryl Hill and I are interviewing attendees, panelists and trade show exhibitors at SXSW for and I see that you’re going to SXSW. Geek News Central was a big hit on itunes with it’s coverage of CES in Las Vegas this year.

    Would you be willing to do a skype or phone interview with us online now and then do a video interview at SXSW? My skype name is walhus. Phone is 512.699.4000. The video would appear on both of the above mentioned sites.

    If this is ok, send your contact phone and skype to with a suggested time to call or skype you.


    Paul Terry Walhus
    512.699.4000 cellphone
    skype: walhus – add me

  2. I’ve always been a fan of CP+B. They always produce incredible stuff and I’m sure that this integrated production method is a huge benefit. It drives me nuts when people take on the attitude that “MY JOB IS X AND ONLY X!” If you want to get better at creating things, you need to step outside of your comfort zone every now and then.

    Now if I can just get my agency to give this a shot…