Puma’s Wit & Wisdom

I finally made it to the new Puma store at my local mall to grab a fresh pair of kicks and when I got them home I was pleasantly surprised to find this clever message on the bottom of my shopping bag:

Puma’s shopping bag - click to enlarge

It reads:
“CAUTION: THIS IS NOT A TOY. Obviously, it’s just a bag. OK, we didn’t really think you would mistake it for a games consol. [sic] All we mean is don’t fool around and put it on your head, you’ll just look silly.”

It’s always fun to find little bits of unexpected humor in seemingly mundane places… kudos to the copywriter! Shame on the proofreader though… unless there’s an alternate spelling for “console” that I’m not aware of.

Hot links, 7-11

The new MK12 is here! the new MK12 is here! The best part of the site? They’ve posted a huge archive of their work — you’ll be in a daze for days.

Just Do It South Africa — a fantastic new Nike campaign from W+K Amsterdam. Check their blog for samples of the print work, which features beautiful photography and pitch-perfect copywriting (the real star of the show). Similarly, the TV spot (below) looks stunning, but the VOs and sound design make it sing.


Finally, with FlickrBlockrs (patent pending) you’re finally able to relax in front of the camera! Don’t fret about looking awkward! No one will know who you are! YOU CAN NOW HIDE BEHIND THE ANONYMITY OF THE INTERNET!

Yoinked from yekwnee