Noted by flow14
Looking at the title of this video, I thought I had a pretty good idea of what I was in for.
I was wrong… so so wrong.
If you’re brave enough to associate yourself with the video (and fight the good fight for net neutrality), you can nerd it up with your very own cotton billboard.
Peculiar anti-drug spot from Wieden + Kennedy. Read a little of the backstory on their blog. Edit: they removed the post.
As a teenager, I never found anti-drug messages particularly compelling (although I said no to drugs in high school). This seems to follow in that tradition; it’s very well made, entertaining, and it gets the message across with a little humor and a bit of ‘ick’, but I don’t have a big emotional reaction/a-ha moment by the end. I’d like to know if the concept was shared with the target audience and how they reacted…
*Update: Learn more about SLOMing here.
Nice viral-type campaign for the Nissan Qashqai. There are some interesting comparisons to be made here:
1. Compare the viral effort with the corporate effort.
2. Compare the 2004 concept and 2007 production models
There’s a notable dilution of the styling on both counts.
John Stossel breaks it down, 20/20 style.
Wieden+Kennedy’s Portland office runs a very cool experimental ad school called WK12. Embracing Dan Wieden’s credo “You’re only good to me after you’ve made three tremendous mistakes”, the 12 gathered 150,000 push pins, what looks like a 10′ wall, and a little free time to deliver their message to the world, “Fail Harder”.
That looks like the kind of project, after about an hour into it, you wish you hadn’t started. Way cool.
Disturbing and entertaining, all in one video.
Love it.