I’ve run across a couple of nice examples of microtargeting on behalf of the McCain and Obama campaigns; it’s interesting to see the contrast in the use of technology here.*
![Barack Obama advertising on XBOX 360](/img/uploads/barack-xbox.png)
Obama’s campaign is running ads in Burnout Paradise on XBOX 360. Fittingly hi-tech, these ads appeal to younger, connected voters; encouraging them to vote early. (via)
![McCain microtargeting with poo flags](/img/uploads/mccain-flags.png)
The McCain campaign is taking microtargeting literally with this more grass roots/lo-fi approach, This example touts McCain’s economic policy — presumably suggesting it’s “the sh**”*. (via)
*please note the saracasm