Author: Kyle

7 steps to subtle suede

Posted on by Kyle

There’s a new soon-to-be-overused web design technique making its way across the internets. I don’t know if it has a name yet, so I’ll dub it… subtle suede. (Sandpaper would have worked too, but it doesn’t sound as sexy.) I first used it on a work project, then this blog, but I think the technique received its widest acclaim thanks to Blue Flavor’s tasty Leaflets site.

It super easy to create… all you need is Photoshop and a few minutes to kill. Here’s the how-to: Continue reading “7 steps to subtle suede”

Recent readables

Posted on by Kyle

What’s Plaguing Viral Marketing – I don’t really agree with the argument here, but it’s an interesting read; the researcher posits that viral marketers are targeting “Influentials” who can quickly spread messages and ideas like, uh, a virus. He argues that “normal” people are just as influential, and marketers focus on large groups of sheep. Meh, back to the lab.

10 Things You May Not Know About the Web Developer Toolbar – everybody loves a list, me included. I’ve found 5 out of 10 of these tips really useful in the past week.

Icon Design: Anti-Aliasing – great write up, and it reminded me of a underused little setting in Illustrator, Pixel Preview (option-cmd-y).

Hot links, 7-11

Posted on by Kyle

The new MK12 is here! the new MK12 is here! The best part of the site? They’ve posted a huge archive of their work — you’ll be in a daze for days.

Just Do It South Africa — a fantastic new Nike campaign from W+K Amsterdam. Check their blog for samples of the print work, which features beautiful photography and pitch-perfect copywriting (the real star of the show). Similarly, the TV spot (below) looks stunning, but the VOs and sound design make it sing.

Soundwave

Posted on by Kyle

For all the Transformers nerds out there wondering whatever happened to the most evil tape deck ever, look no further:

Nice touches include an appearance by Ravage and his affair with Mr. Coffee.