Noted by flow14
Wieden+Kennedy’s Portland office runs a very cool experimental ad school called WK12. Embracing Dan Wieden’s credo “You’re only good to me after you’ve made three tremendous mistakes”, the 12 gathered 150,000 push pins, what looks like a 10′ wall, and a little free time to deliver their message to the world, “Fail Harder”.
That looks like the kind of project, after about an hour into it, you wish you hadn’t started. Way cool.
Today the dream of becoming rich beyond my wildest dreams by selling a highly stylized derivative of two display fonts ends.
I first tried to sell this font for $19.95, to no avail. Then I marked it down $5 — no takers. So I’m giving up and giving it away.
There are a few strings attached: Do feel free to use this font in any private or commercial manner you see fit. Don’t redistribute, sell (good luck), redesign, or otherwise re-anything this font. If you are lucky enough to use this font in a project, please send sample so I can see the wonderful things you’ve done with it.
Enough gabbing, go get it.
Nice copywriting and package design from the good folks at Target. Proving – once again – you always have the opportunity to make something cool, even if it’s a little project.
Buy this book! Ryan Hembree, founder of Indicia Design in Kansas City, has just released a great book: The Complete Graphic Designer, A Guide to Understanding Graphics and Visual Communication.
Unlike the bulk of graphic design books on the market today, Ryan’s book offers substance — covering everthing from process to layout to branding — and style — it’s packed with oodles of examples from notable designers.
Disturbing and entertaining, all in one video.
Love it.
Current has been running viewer-created ad messages (VCAMs) for a while now. 99% of the ads prove the being consistently clever and creative while delivering a compelling, coherent brand message isn’t as easy as it looks.
Here’s how it works: Current lines up a sponsor; the first was Sony, followed by Toyota and L’Oreal. The sponsor provides assets (primarily photos and logos) and a creative brief; a little background on the brand, the feeling they want the ads to evoke, etc.
Next, Current viewers download the assets, ignore the brief, and set to work on their commercials. The results generally look like local commercials for global brands, with a few notable exceptions:
[Edit: video embed lost to the ages]
This example was created by an animation and visual effects studio
However, even the quality submissions don’t do a great job of representing these big-name brands. It will be interesting to see if consumer-generated advertising is a passing fad or if consumers and companies can mature the process and create truly compelling work.