Tag: obama

Joe the Plumber?

Posted on by Kyle

Continuing the recent thread of politically-themed design posts, I’ve created a campaign sign for Joe the Plumber, a new d-list celebrity introduced to the public by John McCain in the 3rd and final Presidential debate.

As with another recent post, I’m releasing this design with a Creative Commons license, so that anyone can grab the artwork and use it for any non-commercial endeavor (or at least come up with a cleverer slogan).

Vector (.ai), large jpeg

Creative Commons License
Licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.

For my fellow font nerds, the Obama-like font is Avenir, as I don’t have a copy of Gotham handy.

2 Campaigns, 2 Approaches to Microtargeting

Posted on by Kyle

I’ve run across a couple of nice examples of microtargeting on behalf of the McCain and Obama campaigns; it’s interesting to see the contrast in the use of technology here.*

Obama’s campaign is running ads in Burnout Paradise on XBOX 360. Fittingly hi-tech, these ads appeal to younger, connected voters; encouraging them to vote early. (via)

The McCain campaign is taking microtargeting literally with this more grass roots/lo-fi approach, This example touts McCain’s economic policy — presumably suggesting it’s “the sh**”*. (via)

*please note the saracasm